Aqualand Industries Partners with Marwell Wildlife to Launch New Family Adventure Experience
Marwell Wildlife is widely recognised for its pioneering conservation work, including the successful reintroduction of species such as the scimitar-horned oryx back into the wild. Alongside its global conservation programmes, the zoo offers an immersive visitor experience through animal walk-throughs, interactive exhibits and expansive outdoor spaces, creating memorable days out for families and visitors of all ages.
Aqualand Industries is proud to announce a new partnership with Marwell Wildlife, supporting the introduction of an exciting new interactive family attraction in the zoo ahead of the busy summer season.
As part of the collaboration, Aqualand Industries will supply and install four custom-branded Adventure-Trukz®, finished in Marwell’s signature green to seamlessly integrate within the zoo environment. The new attraction is scheduled to go live ahead of the summer holidays, with both teams currently working together to design and prepare the dedicated activity space.
Enhancing Visitor Engagement at Zoos and Wildlife Parks
The new Adventure-Trukz experience has been designed to complement Marwell’s existing family activities, sitting alongside their VR experience and playground facilities to increase dwell time, encourage repeat visits and enhance visitor engagement.
For zoos and wildlife parks, interactive attractions support:
• Improving guest satisfaction
• Creating additional revenue streams
• Supporting full-day destination experiences
• Encouraging family participation
• Increasing on-site spending and length of stay
The addition at Marwell provides a new way for families to interact, play and explore together, strengthening the zoo’s position as a leading visitor attraction in the UK.
“From our very first site visit, it was clear that Marwell Wildlife would be a strong partnership. The team’s ambition for the project and their focus on visitor experience aligned perfectly with how we approach our work.
As we move towards launch this summer, our priority is ensuring the project is delivered smoothly and set up for long-term success. Through detailed planning, clear communication and close collaboration with the Marwell team, we’re confident this will become a fantastic addition to their offering. It’s been a genuine pleasure working together so far, and we’re excited to see it come to life.”
– Alan Parkinson, Commercial Projects Manager, Aqualand Industries
Designed with Sustainability in Mind
The Adventure-Trukz® installation has been developed to align with Marwell’s strong environmental and conservation values. Marwell’s team of Conservation Biologists lead field programmes across the UK and Africa, working in partnership with local communities, statutory agencies and non-governmental organisations to protect endangered species and support sustainable ecosystems.
In this context, it was important that the new attraction complemented both the zoo environment and Marwell’s wider conservation mission. The electrically powered Adventure-Trukz® vehicles are designed to operate with minimal environmental impact, making them well suited to sensitive outdoor settings.
By offering a low-impact, outdoor activity, the attraction enhances the visitor experience while supporting Marwell’s commitment to sustainability, responsible engagement and long-term conservation.
Laura Read, CEO of Marwell Wildlife, added:
“We’re always looking for new and innovative ways to enhance the visitor experience at Marwell. The Adventure-Trukz attraction provides families with an additional interactive activity that complements our existing play and VR areas.”
“We’re pleased to be working closely with Aqualand Industries to develop the space ahead of summer and look forward to welcoming guests to enjoy this new experience.”
— Laura Read, CEO, Marwell Wildlife
Supporting Revenue-Generating Family Attractions Across the UK and Europe
The project is currently in development and on track to launch ahead of the summer holidays.
Aqualand Industries supports zoos, wildlife parks, holiday parks and leisure destinations across the UK and Europe, delivering engaging, revenue-generating activity solutions designed to enhance visitor journeys while respecting each site’s unique environment and long-term vision.
To learn more about Adventure-Trukz® and how they can support your attraction, contact the Aqualand Industries team.
