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Wild Wheels at Millets Farm: A Farm-Themed Electric Buggy Attraction
Millets Farm Centre in Oxfordshire wanted a new family attraction that felt part of the farm — not bolted onto it. The result is Wild Wheels: a fully themed electric off-road buggy track powered by six Crazi-Bugz®, with a cow-shaped poly tunnel, bumps, hills and multiple one-way routes. Aqualand Industries supported the project from concept and track design through to delivery, launch and on-site marketing.
A vision discovered in the attractions industry
Like many of the operators we partner with, Millets Farm came to Aqualand looking for an attraction that would stand out in a competitive family-leisure market. As an IAAPA member exhibiting at IAAPA Expo Europe, Aqualand designs commercial-grade, revenue-generating attractions that drop into existing venues — farm parks, holiday parks, zoos, adventure parks and family entertainment centres alike.
The brief from Millets Farm was clear: something immersive that suited the farm setting and appealed to their core family audience, while remaining straightforward for the team to run day to day.
From concept to Wild Wheels
The project began with a call and a site demo, after which Aqualand provided track designs and operational recommendations. The aim was an attraction that felt native to the farm rather than a generic ride.
That vision became Wild Wheels — six Crazi-Bugz® on a themed course built for play and repeat rides. A repurposed poly tunnel styled as a cow became the track’s centrepiece, framed by bumps, hills and playful routes. Millets Farm added a branded archway entrance and a pre-ride safety video to give the attraction its own identity and to streamline operations.
Aqualand worked closely with the Millets Farm team to deliver:
•Bespoke track design featuring bumps, hills and multiple one-way routes
•Operational consultation on storage, charging and day-to-day layout
•Awareness tools, including the branded archway and an on-site demo display unit
•An efficiency boost through a pre-ride safety video shown before every session
Simple to run, built for continuous operation
Crazi-Bugz® are engineered for leisure operators, with onboard diagnostics, rapid charging and a simple battery swap-out that keeps vend time high and downtime low. At Millets Farm, that translates into a quick, repeatable daily routine the team can run with minimal staffing.
Each morning the supervisor brings the buggies out of the container, fits fresh batteries and lines them up, then wipes each one down and hoovers the interiors so they’re clean and presentable for guests. A walkthrough and rake of the course follows, checking for litter, loose ground or anything that could affect the experience, and making sure the surface is level and ready.
Getting guests driving is just as streamlined. Visitors are greeted, shown a quick safety briefing on how the buggies work and the rules of the track, then given time in a dedicated training area to get comfortable with the controls. From there they head onto the one-way course, with a marshal on track at all times to assist anyone who needs a hand. The pre-ride safety video does much of the briefing automatically, reducing the load on staff and keeping sessions moving.
Driving awareness and crossover footfall
Wild Wheels sits alongside Greenspan’s 18-hole mini golf, generating natural crossover traffic between the two attractions. To push visibility further, Aqualand later supplied a display unit placed in a prominent, central spot on the farm, advertising Wild Wheels to every passing guest and encouraging shared use across the site.
The results for Millets Farm
• A distinct, branded experience — Wild Wheels became an attraction with its own identity, not just an activity.
• Operational efficiency — the pre-ride safety video and simple daily routine keep staffing requirements low.
• Crossover footfall — placement beside the mini golf encourages guests to enjoy multiple attractions in one visit.
• A low-emission, all-electric attraction — fully electric Crazi-Bugz® deliver the off-road thrill families want without the noise, fumes or fuel of petrol alternatives.
• A farm-native feel — bespoke theming makes the attraction look and feel like a genuine part of Millets Farm.
“Millets Farm had such a creative vision. Our role was to provide the framework and expertise to help them bring it to life - and the result is one of the most characterful tracks we’ve seen.”
- Louis Pain, Aqualand Industries
Planning a family attraction for your venue?
Aqualand Industries designs, builds and supports electric off-road attractions for farm parks, holiday parks, zoos, adventure parks and family entertainment centres — from first concept through to launch and beyond. Whether you’re planning a new revenue-generating attraction or refreshing an existing space, we’ll help you scope, theme and run it.
Get in touch to start your project, or come and see us at IAAPA Expo Europe.
+44 7712 521 855 
